With all of her success in the music industry, big screen and brand collaborations, what blew me away about Rihanna was when she Launched Fenty Beauty in 2017. Rihanna's creative contribution and collaboration with Mac's Viva Glam was the venture that highlighted (pun intended) her good eye for product design when it dealt for makeup for me. (7 years later I still have and hold on very tightly to the limited edition lipsticks and lip-gloss) So it's no surprise that on September 8, 2017 the debut of Fenty Beauty was announced via a Fenty Beauty Promo commercial, it shook, flipped, and reversed the entire Beauty Industry. It was a momentous day for the Cosmetics community.
Fenty Beauty is the definition of diversity. For the first time ever there was a make-up brand that had an expansive product line of foundation inclusive for every hue of humans. Naturally the entire line sold out immediately and has kept that momentum ever since placing Rihanna in the Billionaires Club.
Fast forward 4 years later Fenty just announced the debut of "Sensual" Fenty Eau de Parfum (Release Date: August 10th 2021). This fragrance is consistent to Fenty's brand messaging of inclusivity and diversity as it is a unisex product. Fans (like myself) are going crazy. After all, for years celebrities stamped the Anti artist as one of the most heavenly smelling human beings in the industry. So the mere thought of having access to a fragrance created from someone deemed the best smelling individual in our generation, Fenty's ERP system better have a backup for all of the traffic it is receiving after making this announcement.
To sign up for an exclusive pre-launch early access go on to the Fenty site and add your email or phone number to the list. Also, if you make a $40+ order and use the code FENTY, you will receive a free sample of the statement scent "Sensual".
Feel free to share your insight on the fragrance when you receive it.
Smell ya later!
-The Branding Blogger
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