Your organization is only as valuable as the team supporting the daily operations of the business.
For that reason, learning and development is an essential departmental function that's worth investing in. Training videos are an efficient training method in today's corporate world. Videos improve learning retention by bringing concepts to life and engaging viewers on an emotional level. Not only are training videos cost effective since they can reach a larger audience virtually, it also condenses the learning material tremendously.
Would you rather read a 500 page instructional booklet on a process that would take 5 minutes to execute once you have the knowledge, or watch a 90 second video that conveys the same message?
We're in an age where automation is the key to an attractive Balance Sheet. Although I have mixed feelings on how far we go with laborsaving tactics, I can't ignore the fact that video is a powerful teaching tool.
The Statista Research Department reported that in 2021 the total training expenditure in the United States alone reached $92.3 Billion.
As businesses spend Q4 analyzing their expenditures for this year and begin planning and preparing budgets for 2023, any business owners or department heads looking to revamp their training material, I hope the video styles I highlight in this post provide some inspiration.
Culture videos create high energy and excitement with quit-cutting footage and upbeat music. These videos have no voiceovers. Instead a variety of clips from around the office.
When To Use A Culture Video:
You want to create content that celebrates your team/ department.
To generate excitement around a new launch.
Learners can quickly develop muscle memory by immersing themselves in a virtual simulation of a real life experience with this video style. A 360 Degree -or simply 30 video is a 360 view of the virtual environment.
When to use a VR/ 360 Video:
To provide a virtual tour
If training requires an advanced scenario-based simulation.
(Fire-fighters, Swat training, or Astronauts)
Learning material is incrementally introduced as learners take periodic quizzes to test their knowledge throughout the course of the training instead of waiting until the very end. An Interactive video style blends interactive styles such as drag and drop, multiple choice, and fill in the black questions.
When To Use An Interactive Video:
When looking to communicate high production values with customized graphics and interactions.
When you need to add interactive or clickable engagement to your video.
An explainer video fits well during the early stages of communication or training. The message or tone of this video style is encouraging and enthusiastic. This video style is great way to introduce of a product, process, or idea in a fun way. The purpose of this style is to communicate a variation of, "It's that simple! Give it a try!" Some features you can incorporate in this video style to set a lively and welcoming tone are unique graphics, moving graphics, and upbeat music.
When To Use an Explainer Video:
Introducing a new process or tool that learners may be resistant to.
To provide context for a new product, idea, or service.
To deliver a message with personality.
Day-In-the-Life videos establish personal connection. Similar to the Cultural video style, this a Day-In-The-Life video provides employees with a complete outlook on what a work day would look like. The concept of following an employee around the job with a camera and capturing interactions with the team and environment can be incredibly beneficial for engagement and buy-in.
When To Use a Day-In-The-Life Video:
For Employee Onboarding to explain what to expect.
If you are looking to convey what the company culture is.
If you are looking to establish credibility through an authentic, off the cuff experience.
Common in corporate settings, this video style is footage of a person talking in front of the camera. Talking-Head videos are semi-scripted but conversational. Since can easily become dry, cuts are shorter and there usually is music in the background.
When to Use Talking-Head Interview Video Style:
To provide relevance by featuring testimonies from employees.
To give senior directors a vehicle to convey a message in their own words.
Depending on your the culture of your business, your employees' learning style, and the message your company wants to portray, one video style may be better choice than another.
You also have the option to use a hybrid approach and combine multiple video styles in a training series.
Whichever decision you choose to go with, you now have 6 video style options to choose from when it's time to either revamp your Learning and Development/ Corporate Training videos or begin creating tools to support the training of your employees.
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