Earth is our home and the Home on Earth's product line is inspired by nature which reinforces that. One of my favorite things in Barcelona are the hundreds of small stores in the Gothic Quarter neighborhood. Discovering this brand was a serendipitous adventure. Out of all the wonderful storefronts, Home on Earth was the illumined north star of Barcelona's Gothic Quarter Marketplace.
Home on Earth quickly became one of my favorite "Barcelona brands". I was greeted to a heavenly smell of Palo Santo, a soothing playlist of ambient music, and two of the kindest employees who complimented the brand. The store gives a warm and welcoming essence that really makes you feel at home.
In addition to their exceptional innovative product line, the concept of how this brand was established is remarkably honorable. The founders, Mette and Stefan decided to take a leap of faith and travel the world. In their travels, they connected and developed partnerships with artisans from Thailand, Nepal, Indonesia and many other countries. All of the products sold in the store are crafted by local craftsmen from all over the world.
Home on Earth's Core Values are deeply rooted (No pun intended) in their entire product line.
Responsibility: Having a respect for nature, human, and animals all of the products sold promote fair and sustainable manufacturing processes.
Inspiration: When designing their products, the designers keep the principle of respecting nature and living with the environment and oneself. They do this by careful product selection and drawing inspiration from this principle.
Green care: No surprise here but sustainability is a top priority for Home on Earth. This brand only uses organic recycled and reusable materials for their products.
Fairness: The only way Home on Earth can guarantee that all their products are manufactured under fair working conditions is by working directly on site with selected partners.
Wellbeing: During the product development stage, Home on Earth tries to bring a sense of wellbeing through high quality designs.
Yoga, body, and mind: The aesthetics of their stores and brand identity of moss green and simplistic fonts give off an relaxed and peaceful experience to customers.
Inspiration: Some proceeds for selected products occasionally go towards causes which respects nature and supports a lifestyle of living in harmony with the environment.
Home on Earth has two stores -One located in Barcelona and another one located in Germany. If you don't live in these areas, don't use this as an excuse to not make a purchase however. They have an online store and offer international shipping.
Their products serve as great gifts for house warmings and everyday living. Some of my favorite purchases were souvenirs for my close friends and family. I purchased 2 dream catchers, rosemary sea salt, a set of bamboo plates, and 3 of the birds on a twig items. Being that these items are handcrafted and one of a kind, I could not wait to give these delightful gifts to the people I love the most!
Check them out for yourselves and if/ when you make a purchase, please share what you bought in the comments.
-The Branding Blogger
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