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Writer's picturethebrandingblogger

Anatomy of a BRAND


There are many important components that need to be considered so that you have a successful brand. This blog post highlights some of these elements that will help your brand thrive.


Being that we are extensions of our brands, I considered it fitting to align body parts to some of these elements.


Strategy/ Mind

Your brand needs a plan but not just any plan –A Strategic Plan. Coming up with a solid strategic plan requires brainstorming and focus on the direction you want your brand to go.


Reputation Management/ Ears

Active listening to your target is key to understanding what they think of your brand. Consider your customer's feedback as gold.


Reach/ Arms

How far does your brand reach? It pays to build up a credible presence both online and offline. Be everywhere


Creativity/ Hands

Creativity is what makes a brand stand out and wows the audience. An innovative brand has a competitive advantage.


Vision/ Eyes

Knowing where you are headed as a brand creates longevity. It is important to have a strategic and realistic vision that will keep you on track to create a brand legacy.


Communication/ Voice

A Strong Brand delivers a consistent message. Your voice should match the brand’s core values, positioning, and personality. Being kind also goes a long way. Especially when dealing with conflict resolution. One pain point myself and customers have experiences is rude and defensive customer service representatives. People remember how they are treated and a negative customer service experience can risk losing the business and trust of a customer they will never be able to regain.


Image/ Clothes

Your Brand needs to be eye-catching. A good design will accomplish that.


Positioning/ Feet

Where does your brand stand? Is it a niche where no one is utilizing? Finding your unique spot in the market is fundamental foundation of your brand.

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